🇰🇷 How Koreans spend their summer

🇰🇷 In Korea, the atmosphere begins to shift even before summer officially starts.

It’s not just about waiting for the weather to get warmer; many people start shifting everything—from their skin condition and wardrobe to their overall physical state—into “summer mode” one step at a time.

Therefore, preparing for summer in Korea is closer to a transition in daily routine than just a seasonal change.

The first thing Koreans pay attention to is

👩🏽‍💼‘The condition of exposed skin.’

As summer approaches, the usage of body lotion increases, and people begin to care for areas that are usually hidden, such as elbows, knees, and heels.

It is a way of refining skin texture and exfoliating before the season of wearing short sleeves and shorts arrives.

In Korea, in particular, many people consider not only facial skin but also the texture and hydration levels of body skin to be very important.

That is why, before summer, many people apply moisturizing cream multiple times or use dedicated body care products.

Summer preparation eventually leads to

👗‘A wardrobe reset.’

As the weather begins to warm up, shopping for summer clothes naturally begins.

Many people look for thin, short-sleeved items or light-colored clothing, comparing fits that suit their body type to reorganize their summer style.

During this period, it is common to hear people say things like, “Why don’t I like my summer clothes from last year anymore?”

This shows that in Korea, the summer season is perceived not just as a change in weather, but as a time when the entire atmosphere changes.

Therefore, before summer,

🏥Sunscreen and dermatology appointments also increase.

Koreans are very sensitive about managing UV exposure and changes in skin tone.

Because of this, many people prepare sunscreen in advance or visit dermatologists for procedures such as skin boosters, lifting, and blemish treatments before summer arrives.

The key point is that there is a strong culture of managing skin before it gets damaged, rather than “treating it after getting tanned.”

In fact, the early summer season is a time when dermatology clinic bookings see a significant increase.

As summer draws near,

🧔🏻‍♂️Hair removal management also begins.

Since it is a season where short sleeves, sleeveless tops, and shorts are frequently worn, many people start hair removal before summer.

In particular, management is often focused on areas with high exposure, such as the underarms, arms, and legs.

The number of people choosing laser hair removal to reduce skin irritation is also steadily increasing.

In Korea, hair removal is often perceived not just as a way to remove hair, but as a routine to manage one's overall skin impression and maintain a clean appearance.

Therefore, it is not uncommon for people to book appointments and begin treatments well before the start of the full-blown summer.

During the summer season,

🍹Hydration and de-puffing management also begin.

When the weather gets hot, people start drinking sports drinks or water more frequently, and the consumption of beverages like corn silk tea or barley tea also increases.

In Korea, these drinks are often recognized as aids for managing puffiness.

It is easy to see people purchasing water, sports drinks, and various teas at convenience stores for this purpose.

It is not just about quenching thirst; it is accepted as a routine for managing one's physical condition during the summer.

Therefore, the summer preparation of Koreans is not simply a process of bracing for the heat.

It is closer to a process of refining skin condition, changing the wardrobe, and adjusting physical condition and hydration routines all at once.

There is a reason why people say that in Korea, you start living in summer before summer even arrives.